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just
words
vol
three : third time's the charm
07.10.05
Author's
Note:
After coordinating
the City Heights International Village Celebration in San Diego for
two years, my attention turns back to writing. Different manifestations
of the same vision. Exist. Persist. Resist. These dreams are not for
sale.
VP
City Heights
International Village Celebration
2003
/ 2004
Just Words:
Past Vols.
Vol
Two: No Two [06.21.02]

Y
Tu Mama Tambien Review | Notes from the New Kind of Culture War #1
& 2 | Moctezuma Esparza Interview | Sandra Osawa Interview | San
Diego -Tijuana Film and Video / Plus 2 more poems and lyrics!!
Read
Vol
One: Present Future Past [04.01]

Luis
Valdez | Los Anthropolocos | San Diego Latino Film Festival | Culture
Clash | PBS' "The Border" | The Latin Explosions Read
Photos from the 2003 Comic-Con
in SD
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©
ALL WRITINGS ON THIS SITE ARE COPYRIGHT VICTOR PAYAN
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Published in
OC Weekly, 03/15/04
Now
With Less Edward James Olmos!
Independent Latino filmmakers invade Surf City
by Victor Payan
Think
the only filmic Latino depiction of Orange County are the maids on
"The O.C." and "Arrested Development," the invisible
Rosie and acerbic Lupe? You shoulda been in Huntington Beach last
weekend, then, when about 600 Latinos stormed into the city's Hilton
Waterfront Hotel for the annual National Association of Latino Independent
Producers (NALIP) Conference. In a hotel where even the parking attendants
are white, this conglomeration of naturally tanned writers, producers,
directors and studio execs busted through panels on fund-raising,
dealmaking, new technologies, and effective strategies for getting
non-bandoliered Latinos on the big and small screens.
There weren't
any of the caricatures Señor and Señora America have
appointed as acceptable Latinos: no Gregory Nava, no George Lopez,
no Salma Hayek. Mega-producer/NALIP board member Moctesuma Esparaza
made an appearance in which he threw down such pearls of wisdom from
the mountaintop as "If you're going to play the game, you need to
play to win." Antonio Banderas' karaoke meltdown during last month's
Oscars ceremony was much lampooned, and one Spanish producer described
J-Lo's aesthetic no-no at the Grammys as "a bad Carol Burnett skit."
No, the people
here were the Nuevo Vagos: the New Punks of Latino media. Power brokers
with Powerbooks, people like Mylene Moreno‹whose documentary Recalling
Orange County is an unflinching examination of the 2003 toppling of
former Santa Ana Unified School District trustee Nativo Lopez and
will come to the small screen later this year. Rebels like Señorita
Extraviada director Lourdes Portillo, who was received by conference-goers
like the grand dame she is.
At the NALIP conference,
there was a palpable sense the glass ceiling of yore is finally crumbling.
Numbers bandied about at the conference included a Latino purchasing
power that will approach $1 trillion within three years, a median
age of 26.7 and an 81 percent greater likelihood of seeing a movie
on opening weekend than non-Latinos. Studio execs prowled for Latino
talent like Newport Beach housewives outside Home Depot‹not only were
they asking for scripts and ready-to-shoot projects, but they were
also saying por favor. (Full disclosure: myself and Santa Ana native
Sandra "Pocha" Sarmiento scored a deal with SiTV, a new Latino cable
channel. It'll be a" Daily Show"-style program hosted by
a masked Mexican wrestler called "Aztec Gold with Lou Chalibre."
Applications for a brown-skinned Steven Colbert are currently being
accepted).
But, as always,
the biggest sparks flew when panelists broached the subject of public
funding. The tension between maintaining true independence and sacrificing
some autonomy for the largess of government grants has plagued Latino
filmmakers for years: legend has it that the first NALIP gathering
in San Francisco featured a shouting match between Nava and Edward
James Olmos on the very subject. This time around, several producers
expressed concern over a perceived recent slant to the right by the
Corporation for Public Broadcasting (CPB), noting that their newest
initiative, "America at the Crossroads," funds documentaries dealing
with 9/11.
KPFK program director
Armando Gudiño questioned whether PBS' commitment to diverse programming
was still intact given this development. Fabiola Torres, professor
at Glendale City College, was more blunt: in a tersely worded question
to CPB producer-relations director Angela Palmer, Torres asked, "How
vulnerable are funds at CBP under the Bush administration?" Frankly,
Palmer's reassurance that nothing would change would have been more
comforting had she not begun her presentation with a joke about leaving
all the money on a chair in the conference room and having it disappear.
Nevertheless,
the NALIP conference buzzed, and its organizers vow a bigger and better
event next year. And miracle of miracles: the only place Edward James
Olmos' stern, pockmarked mug appeared was on the cover of a magazine
splayed out on the shwag table.
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